Data protection

Privacy Policy

In this privacy policy, we explain how we collect and process personal data. We define personal data as any information relating to an identified or identifiable individual. When we refer to the processing of your personal data in this privacy policy, we mean any operation performed on your personal data. This includes, in particular, the collection, storage, management, use, transmission, disclosure, or deletion of personal data.

If you provide us with the personal information of other people (e.g. family members and work colleagues), please ensure that they understand this Privacy Policy and only provide their personal information to us if you are authorized to do so and the personal information is accurate.

The protection of your personal data is very important to us and is the responsibility of all Mediagon employees, both staff and volunteers. Mediagon does not engage in address trading, nor does it rent, sell, or exchange personal data. Mediagon complies with applicable data protection regulations, in particular the Swiss Data Protection Act (DSG) and the European Union General Data Protection Regulation (GDPR).

1. When do we collect personal data?

If you order goods through our customer portal, we require personal data. When you enter your data, you will be asked whether we may save your data and use it to announce news or special offers via newsletter, email, or post. You can revoke your consent at any time online, by email, or by contacting our customer service team by phone.

We also require personal data if you wish to participate in a Mediagon competition, event, or promotion. We may also ask you for your personal data as part of surveys to improve the quality of our services. For computer-based data analysis, your data will be anonymized so that no conclusions can be drawn about you personally.

2. What personal data do we collect?

We collect personal information that you provide to us or that is automatically generated or manually collected when you interact with Mediagon.

Identity information

• First name and last name;
• Residential address, postal code, city;
• Date of birth and age;
• Gender;
• Household size or other household members;
• buying habits;
• Information on purchasing power or creditworthiness;
• Customer and purchasing preferences;
• Delivery address;
• Billing address;
• Credit card, debit card and account information;
• language preferences;
• Email address(es);
• Information about subscribed newsletters or other advertising;
• Consent to receive advertising;
• Photo and video recordings when participating in events.

Activity information

• Contract data (such as contract date, contract type, contract content; contracting party, contract term, contract value; method of payment, claims asserted under the contract);
• Purchase information (including date, place and time of purchase; type, quantity and value of goods purchased; shopping cart; abandoned shopping cart; payment methods used; payment location; purchase history);
• Customer service information (including returns, complaints, warranty claims, delivery information);
• Data related to visits to our websites, apps for mobile devices or offers on internet platforms, multimedia portals or social media (including duration and frequency of visits, language and country settings, information about browser and computer operating system, internet protocol addresses, search terms and search results; ratings submitted);

Communication by telephone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messages.

3. Why do we process personal data?

We process personal data for the purpose stated when the data was collected (see Chapter 1). In addition, we process personal data for fundraising, where permitted and where we consider it appropriate, and where the fundraising relates to the following grounds, for which we have a legitimate interest or for which we have obtained your prior consent:

Processing purposes related to communication

• Providing, managing and conducting customer communications by post and electronic means of communication;
• Commercial communications by mail and telephone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging;
• Analysis of the use of our services by telephone, fax, email, voice message, text message (SMS), picture message (MMS) or instant message, including: type of use, frequency and duration of use, exact location of use.

Processing purposes in connection with our goods

• Provision and sale of our goods;
• Processing of orders and contracts, including sending order and shipping confirmations, delivery confirmations; delivery and invoicing;
• Organization and implementation of customer services;
• Checking the customer's creditworthiness.

Processing purposes related to behavioral analysis

• We optimize our product offerings by collecting and analyzing historical and current customer and purchasing behavior on an individualized and personal basis, as well as anonymously and in groups. When you use the offers on our websites, internet platforms, multimedia portals, or social networks, we also collect and evaluate this data to improve our communications. We identify, classify, and analyze current and potential customer needs and interests, and we categorize customer behavior and customer potential and analyze this data for the purpose of optimizing our offers.
• We statistically evaluate customer behavior;
• We combine the newly collected personal data about your identity with the data we have already collected in the past;
• We combine personal data we collect with publicly available data so that we can better tailor our database and analysis of customer behavior to you. Enriching profiles with third-party data includes: missing address and contact information (e.g., telephone numbers), data from the Federal Statistical Office, calendar data, or geodata;
• As a general rule, we do not use fully automated decision-making systems, either in the initiation or conduct of business relationships. Should we use such procedures in individual cases, we will expressly inform you and request your prior consent, where required by law, and explain your associated rights.

Processing purposes related to direct marketing

• Processes – for example, shopping – are simplified. We can use insights from customer behavior analysis to continuously improve all our product and service offerings.
• Insights from the analysis of customer behavior enable an individualized and personalized approach and help to avoid unnecessary advertising;
• Sending individualised and personalised advertising by post and telephone, email, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging;
• Individualized and personalized adaptation of offers and advertising on our websites, for our channels on internet platforms, multimedia portals or social networks.
• Personalized and individualized advertising will only be carried out with your prior consent.

4. How do we protect personal data?

We have technical and organizational security procedures in place to maintain the security of personal data and to protect personal data from unauthorized or unlawful processing and/or accidental loss, alteration, disclosure, or access. These procedures comply with the security standards set out in applicable laws, such as the European Union General Data Protection Regulation (GDPR) or the Swiss Data Protection Act (DPA).

5. What does our electronic data transfer look like?

Please ensure that third parties do not gain access to the protected area of ​​the website www.mediagon.ch that you have opened. Data exchanged between you and us via email is unencrypted. In these cases, confidentiality cannot be guaranteed. By contacting us via email, you signal to us that you are aware of the risks regarding confidentiality and the potential for unauthorized third parties to manipulate your data. We assume that we may also send you confidential data via email without your express instructions to the contrary.

6. What rights do you have in relation to your personal data?

Within the framework of the data protection law applicable to you and to the extent regulated therein, you have the right to information, correction, deletion, restriction of data processing and to object to our data processing.

To the extent that the European Union's General Data Protection Regulation (GDPR) applies, you also have the right to transmit your personal data to another organization (data portability). Please note, however, that we reserve the right to assert legally prescribed restrictions, for example if we are obliged to retain or process certain data, have an overriding interest in the data (to the extent that we can rely on this), or require this data to assert claims. If you incur costs, we will inform you in advance. Please also note that the exercise of these rights may conflict with contractual agreements and may lead to consequences such as premature termination of the contract. In such cases, we will inform you in advance unless this is already contractually agreed.

In order to exercise these rights, you must generally provide unambiguous proof of your identity (e.g. by providing a copy of your ID if your identity is unclear or cannot be verified).

Every data subject also has the right to assert their claims in court or to file a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner ( https://www.edoeb.admin.ch/edoeb/de/home.html ).

If you have given us your consent to process your personal data for specific purposes (e.g., if you have subscribed to a newsletter or consented to personalized advertising), we will process your personal data in accordance with and on the basis of this consent, unless we have another legal basis for processing and require this consent. You may withdraw your consent at any time. However, this will not affect any previous data processing.

7. How can you contact us?

If you wish to exercise your rights with respect to your personal data or have any questions or concerns regarding the processing of your personal data, you can contact us as follows: info@mediagon.ch . We will respond to your questions or concerns within a reasonable time after receipt.

8. What personal data do we share with third parties?

We neither sell nor share your personal data with third parties. This applies to partner companies we engage to process your order, maintain the website, or assess the quality of our services. The employees of these partner companies, like Mediagon employees, are bound to confidentiality.

Most of these partner companies are based in Switzerland or in the member states of the European Union (EU) or the European Economic Area (EEA).

Data may be transferred to countries outside Switzerland and the EU. In this case, it may be transferred to a country with equivalent data protection in accordance with an adequacy decision by the responsible data protection authority.

If we wish to transfer data to a country that does not have an adequate legal level of data protection, we will ensure an adequate, legally required level of protection through appropriate contracts, apply legal exceptions or obtain your consent before the transfer.

9. Email campaigns and newsletters

Mediagon informs you about current topics and invites you to events via email. We will only send you our Mediagon newsletter if you have given us your consent (e.g., on the website). You can unsubscribe from the Mediagon newsletter at any time using the unsubscribe link in every newsletter.

Where permitted, we integrate some visible and invisible image elements into our newsletters and other marketing emails. These elements, when retrieved from our servers, allow us to determine whether and when the email was opened. This allows us to analyze whether our communications are being read and are relevant to you. You can block this function in your email program.

10. Cookies/Tracking in connection with your use of our website

Cookies are small files that are sent from our web server to your browser and stored on your computer. Cookies therefore do not contain any personal data about you. We use cookies so that you can manage your shopping cart during your order or so that we can recognize you the next time you order. In your browser's security settings, you can choose how your browser handles incoming cookies. For example, you can instruct the browser to ask you each time whether you want to accept a cookie or not. In the security settings, you can also view the list of stored cookies and, if necessary, delete them manually.

Mediagon uses Google Analytics, a web analysis service provided by Google Inc. Google Analytics uses so-called “cookies ” , text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the data on Google’s behalf. Google will never associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you agree to the processing of data about you by Google in the manner and for the purposes set out above.

11. Retention period and deletion

We retain personal data for as long as the data subject gives their consent, as long as it is necessary for the performance of the relevant legal relationship, and/or as required by law. After that, the personal data will be deleted.

12. Changes to this Privacy Policy

We reserve the right to revise, change, or otherwise supplement this Privacy Policy at any time. The most current version published on our website will apply. If we make changes, we will post them promptly on our website. Your visit to our website constitutes your acceptance of this Privacy Policy. To the extent that this Privacy Policy is part of a contract with you, we will notify you of any updates or changes by email or other appropriate means.

13. Responsibility

Responsible for this privacy policy:

Mediagon Lime Protection,
Bahnhofstrasse 17,
9326 Horn Switzerland
, info@mediagon.ch

14. How do I manage cookies?

Each type of cookie reflects a specific purpose. On our website, you can easily consent to any purpose. Accepting all cookies will give you a fully personalized web experience. We allow you to choose which types of cookies you accept or block, but doing so may affect your experience on the website and the services we provide. Nevertheless, you may still be able to use the service even if you refuse to accept some cookies, except for strictly necessary cookies.

If you are not interested in the benefits of our cookies, the " Help" function of your browser can provide information on how to prevent cookies or delete existing cookies. It will also tell you how to block all new cookies in your browser and what configuration steps are necessary to receive notification of new cookies.

In any case, your choice (consent/rejection) will be stored for a period of 6 months.
Helpful information about cookies in general can be found on these websites: http://www.allaboutcookies.org/ or https://cookiepedia.co.uk

15. How can you contact us?

If you have any questions, comments, or concerns about your data protection rights under applicable law with respect to personal data, please contact our data protection advisor at the following email address: info@mediagon.ch